Zwift is an online cycling game and training program that enables users to ride, train and compete in a virtual world. Aimed at eliminating the excruciating boredom of simply sitting on the trainer and staring at the wall, Zwift has exploded in popularity since its release in 2014.

interactive fitness platform Zwift is a provider of an interactive fitness platform used to transform monotonous solo indoor cycling and running workouts into dynamic and social adventures. to join in rides together with friends. Zwift uses gaming technology to bring the outdoor experience indoors, making at-home exercise fun, and engaging.

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Zwift has plenty of workouts and training plans that fit both your fitness goals and your schedule. Connect with friends, meet new friends from around the world, and ride with the pros. You'll never feel like you're riding alone.

Although Zwift is great for just jumping on the smart trainer and free-riding for fun, it's also a powerful training tool with an abundance of workouts and training plans to help you take your fitness to the next level.

Does Zwift improve your cycling? Zwift can definitely improve your cycling by making indoor cycling fun. For a long time, indoor training was seen as a chore, something that cyclists do out of necessity to stay fit for the summer. But with an indoor training app like Zwift, indoor cycling is fun.

How Zwift hit $36M revenue and 300K customers in 2023.

Zwift was developed by Zwift Inc., which was co-founded by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin, in California, United States, North America, in 2014.

With a market value of more than $1 billion, Zwift is looking to continue to invest in a business model that focuses more on the virtual exercise experience than equipment - and that targets more competitive users. Unlike Peloton, Zwift doesn't sell its own bikes, treadmills, or rowing machines.

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Overall. Of the various online cycling platforms I've used, Zwift is one of the most complete for those of us who just want to ride as well as train – although you can of course train hard, and those sessions are easy to follow and effective too.