General Mills Cinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé.

The cereal was originally invented by scientist John Mendesh and by General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. The child received a set of hot wheels toys as a Grand Prize.

B&G Foods, Inc. Based in Parsippany, NJ, B&G Foods, Inc. and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico.

They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Cinnamon Toast Crunch last advertised a new product in September, 2022. We have 27 people on file in marketing roles at Cinnamon Toast Crunch, and 15 at their agencies.

Ingredients: Whole Grain Wheat, Sugar, Rice Flour, Canola and/or Sunflower Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color, Rosemary Extract.

History. Originally the cereal featured plain squares but currently features artificial "cinnamon swirl" coloration in each piece. The cereal was originally invented and marketed by General Mills Assistant Product Manager, Elisabeth Trach. Starting in 1986 there were three animated bakers as the mascots.

Each State's Favorite Cereal

Cinnamon Toast Crunch

1932. Rosefield began producing peanut butter under the Skippy label. Skippy created the first crunchy-style peanut butter two years later.

The target market for Cinnamon Toast Crunch cereal is likely to be children, teenagers, and young adults who are looking for a sweet and indulgent breakfast option.

Cinnamon Toast Crunch boxes sold: 105.2 million.

According to the intel gathered by Wishlisted, Honey Nut Cheerios is America's favorite cereal. Slightly sweeter than classic Cheerios thanks to, well, honey, this General Mills cereal has been filling breakfast bowls across the country since 1979.