It was invented by scientist John Mendesh and General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. The child received a set of Hot Wheels toys as a grand prize.

Chef Wendell is the mascot for Cinnamon Toast Crunch. He used to make the cereal with two other chefs, Quello and Bob. Chef Wendell was eventually replaced by the Crazy Squares (Now the Cinnamojis).

Starting in 1995, it was given the slogan: "The taste you can see." In 2007, Cinnamon Toast Crunch experimented with a new slogan, "It's That Intense," but switched back after poor reception[citation needed]. In 2009 the slogan became "Crave those crazy squares".

“We assure you that there's no possibility of cross contamination with shrimp.” After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended.

Cinnamon Toast Crunch boxes sold: 105.2 million.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Cinnamon Toast Crunch last advertised a new product in September, 2022.

They are a race of anthropomorphized Cinnamon Toast Crunch cereal pieces that emphasize how delicious the cereal is by eating each other, either by attacking each other with brute force or setting traps for other Crazy Squares to fall into so they may subsequently be eaten.

General Mills Cinnamon Toast Crunch– Brands – Food we make - General Mills.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Cinnamon Toast Crunch last advertised a new product in September, 2022.

“It's got corn for crunch, oats for punch, and it stays crunchy even in milk!”

Just days after using his disturbing find to slam the brand and its maker, General Mills, on Twitter, social media has abruptly turned against him. Karp, 41, is now being accused of lying, stealing a podcast concept and shaming a former sex partner, among other allegations.

The exact origins of shrimp toast (also called prawn toast) is a little up for debate. Some say it comes from the city of Guangzhou while others say Hong Kong. Throughout the years it has become a staple in Hong Kong as well as western Chinese cuisine, most notably the United States, United Kingdom and Australia.