Kellogg's® Froot Loops® are multi-grain, fruit-flavoured cereal loops of corn, wheat and oats – and the number one breakfast for Toucan Sam! Froot Loops® is a tasty cereal with no artificial colourants or flavours and is a source of 8 vitamins and iron.

INGREDIENTS: CORN FLOUR BLEND (WHOLE GRAIN YELLOW CORN FLOUR, DEGERMINATED YELLOW CORN FLOUR), SUGAR, WHEAT FLOUR, WHOLE GRAIN OAT FLOUR, CONTAINS 2% OR LESS OF OAT FIBER, HYDROGENATED VEGETABLE OIL (COCONUT, SOYBEAN AND/OR COTTONSEED), SALT, SOLUBLE CORN FIBER, NATURAL FLAVOR, RED 40, TURMERIC EXTRACT COLOR, BLUE 1, ...

“Froot Loops is an excellent source of many essential vitamins and minerals and it is also a good source of fiber with only 12 grams of sugar,” said Celeste A. Clark, senior vice president of global nutrition for Kellogg's, which makes Froot Loops.

Kellogg's® Froot Loops Kellogg's® Froot Loops® Cereal Kellogg's® Froot Loops® is packed with delicious fruity taste, fruity aroma, and bright colors. Made with whole grains and sweetened, Froot Loops® cereal is a fun part of a complete breakfast.

"Follow my nose. It always knows." This slogan for Froot Loops continues, "The flavor of fruit! Wherever it grows!" The "nose" in question belongs to Toucan Sam, the cereal's mascot since 1963.

'Fruity' seems to have all sorts of meanings associated with it that we thought best to avoid for the sake of marketing appeal. The 'Loops' part of the name implied that music was made from pre-canned loops and no 'musician' wants to be associated with that.

Froot Loops: 91.7 million boxes sold. Frosted Mini-Wheats: 71.3 million boxes sold.

Froot Loops supposedly taste like a blend of orange, lemon, lime, apple, cherry, raspberry, and blueberry. Hence, they're not fruit. They're "froot." The flavor hasn't changed since Kellogg's first manufactured the cereal in 1962, and the ingredients list proves the cereal is zero percent fruit.

The most popular cereal since 2004 is Rice Krispies. Coming in at second is Cheerios, and in third place is Chex. After these top three, the list gets a lot sweeter, with more childhood favorites like Lucky Charms, Cinnamon Toast Crunch, and Fruit Loops making the top ten.

Froot Loops are vibrant, colorful crunchy O's made with tasty, natural fruit flavors and grains as the first ingredient. It's like a rainbow in every bowl. Fun to eat for adults and kids, this low-fat cereal is a good source of nine vitamins and minerals per serving.

'Fruity' seems to have all sorts of meanings associated with it that we thought best to avoid for the sake of marketing appeal. The 'Loops' part of the name implied that music was made from pre-canned loops and no 'musician' wants to be associated with that.

The answer is very simple, you can't trademark protect a brand name that's made of common words, so companies purposely spell their brand names “wrong” so that it's unique enough to win trademark protection. “Froot Loops” is distinct, “fruit loops” isn't. The same goes for Krispy Kreme doughnuts, for one easy example.

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