The company is known for fresh, stylish designs - perfect for on-the-go listeners who demand deep bass and clear highs while looking fabulous. Beats by Dre offers a large array of over-the-ear studio models, wireless Bluetooth headphones, and lightweight in-ear models, as well as accessories to complete the ensemble.

Beats Audio is an enhanced audio controller that provides a deep, controlled bass while maintaining a clear sound.

Formation. Beats was established in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Iovine perceived two key problems in the music industry: the impact of piracy on music sales and the substandard audio quality provided by Apple's plastic earbuds.

The brand name “Beats” comes from music that comes out of the speakers. It's a brand all about the music. It's a brand that cares about musical integrity, creating products that can connect users with this auditory art. This notoriety comes from the brand's exciting and innovative products.

The Beats Fit Pro place at No. 3 in our Best Noise-Canceling Earbuds of 2023 rating and tie for No. 4 in our Best Wireless Earbuds of 2023 rating. Professional reviewers agree that the sound quality of these earbuds is good, particularly the bass.

Unless you are after the iconic look of the AirPods (or are the slightly smaller case), the Beats Fit Pro are the more comfortable and stable choice while offering the same water-resistance rating.

Audio performance really comes down to personal preference, as both earbuds sound great. Both the Apple AirPods Pro 2 and the Beats Fit Pro perform well during calls, with the users voice being broadcast clearly. If anything, the AirPods are a bit better, likely thanks to the processing capabilities of the H2 chip.

The company was founded by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.

When you first look at the Beats logo, you only see the letter 'B' in a red circle, if you look closer though, you will see the hidden meaning. The Beats logo actually represents a person wearing a pair of headphones. The red circle represents the head of a person with the 'b' representing the beats headphones.

The logo for Beats by Dre is pretty simple. The 'b' is enclosed in a circle followed by the brand name. The circle, though, isn't just a circle. It actually represents a human's head, and the 'b' letterform represents the brand's headphones.

(For more, including details of how Beats approaches creative, read Warc's exclusive report: Influencers trump consumer research for Beats by Dre.) "And given our target audience - which is about 16-24[-years-old] - that's the culture they care about; that's what they're passionate about."