What the Fresh Empire TV commercial - Hustle is about.

Fresh Empire is a campaign by the Food and Drug Administration (FDA), aimed at preventing and reducing tobacco use among young people. One of the most dynamic elements of the Fresh Empire campaign is their TV spots, which are designed to appeal to young adults in a way that traditional anti-smoking campaigns may not.

The Fresh Empire TV Spot, 'Hustle' is a prime example of this approach. The ad features a young man walking down a busy street while rapping about his determination to succeed against all odds. The visuals show him running up stairs, jumping over obstacles and eluding police. Throughout the ad, he is accompanied by a group of equally motivated young people who are all pursuing their dreams and ambitions.

The message of the 'Hustle' TV spot is clear: smoking and tobacco use is not in line with the ambitious goals of young people who are determined to make their mark on the world. Instead, the ad encourages young people to be relentless in their pursuit of success, and to avoid habits like smoking that can hold them back.

One of the most powerful aspects of the 'Hustle' TV spot is the sense of camaraderie that is emphasized throughout the ad. The young people who are pursuing their dreams are all doing so together, and the spot makes it clear that living a healthy, tobacco-free lifestyle is something that can bring young people together rather than drive them apart.

Overall, the fresh and dynamic approach of the Fresh Empire campaign, and particularly the 'Hustle' TV spot, provide an important counterbalance to traditional anti-smoking campaigns. By emphasizing the positive aspects of a tobacco-free lifestyle, and by appealing to the goals and ambitions of young people, the Fresh Empire campaign is helping to reduce tobacco use among young people and creating a culture of health and success.

Fresh Empire TV commercial - Hustle produced for Fresh Empire was first shown on television on October 25, 2018.