What the Fresh Empire TV commercial - Level Up is about.

Fresh Empire is a national tobacco prevention campaign that targets multicultural teens aged 12 to 17 who are at risk of using tobacco products. The campaign seeks to promote healthy habits and aspirations in young people while discouraging them from smoking.

One of the most notable tactics employed by Fresh Empire is its TV spots, which are designed to grab the attention of teens and deliver a positive message about living a tobacco-free lifestyle. One of its most recent commercials, titled "Level Up," is a prime example of this.

The "Level Up" commercial features a diverse group of teens, all with different skills and aspirations, coming together to dance and groove to the beat of an upbeat hip-hop tune. The commercial opens with a teen dancing in front of a building, and as the music picks up, more teens join in, showcasing their unique styles and moves.

As the music and dance routine continue, the "Level Up" message comes through loud and clear - that teens can achieve their goals and aspirations by living a tobacco-free lifestyle. The commercial's focus on music, dance, and unity reinforces this message and encourages teens to stay on track, even when faced with peer pressure or temptation.

Overall, the "Level Up" Fresh Empire TV spot is a creative, engaging, and effective way to reach multicultural teens at risk for tobacco use. By highlighting positive messages and showcasing the talents and strength of young people, the campaign aims to empower teens to live healthy, tobacco-free lives.

Fresh Empire TV commercial - Level Up produced for Fresh Empire was first shown on television on July 29, 2018.