What the Fresh Empire TV commercial - Are You Holdin It Down for Your Fam? is about.

Fresh Empire is a brand that strives to discourage young adults from smoking, particularly within the African-American community. Fresh Empire's TV spot called "Are You Holdin' It Down for Your Fam?" serves as a reminder to young adults to stay loyal to their families and their health.

The opening shot of the TV spot is a young man walking through his neighborhood, passing by his peers. We can hear the sound of music in the background. We then see him enter a convenience store where he sees his friend about to buy some tobacco products. The young man urges his friend to reconsider his choice and reminds him of the importance of staying healthy, especially for their families' sake.

As the scene progresses, we see the young man at home, spending time with his family. He talks to his younger brother about his plans for the future and encourages him to prioritize his health and wellbeing. The spot ends with the young man walking outside with his family, with a message that reads, "Hold it down for your fam. Leave tobacco alone."

The TV spot is well-executed and drives home the message of the importance of family, health, and wellbeing. Fresh Empire has effectively leveraged this message to help young adults make informed choices about tobacco use, which is prevalent in the African-American community. It encourages young adults to rise above peer pressure and make well-informed decisions that align with their values and priorities, such as taking care of their health and wellbeing.

Fresh Empire TV commercial - Are You Holdin It Down for Your Fam? produced for Fresh Empire was first shown on television on October 22, 2018.