What the Wonderful Halos TV commercial - Good Choice, Kid: Construction is about.

The Wonderful Halos TV Spot titled 'Good Choice, Kid: Construction' is an iconic commercial that showcases the healthy snack made popular by Wonderful Citrus - Wonderful Halos. The concept of the TV spot is centered on the theme of making good choices, especially when it comes to snacking.

The commercial opens to a construction site where workers are busy at work, drilling and hammering. A young boy, who is the main character, is passing by, holding a half-peeled orange. The boy takes a bite of the Halos and then tries to offer a piece to the construction workers, who are busy working and seem disinterested. However, the boy is undeterred, and he decides to take the initiative to make good choices by taking the Halos to the workers one by one.

As the boy makes his way around each worker, he offers them a Halos, and one by one, they all accept, secretly loving the sweet, seedless, and easy to peel fruit. The final worker is so impressed that he says, "You made a good choice, kid." The spot wraps up with the message that 'Good choices start with Halo.'

The Wonderful Halos TV Spot is crafted to communicate a message that encourages smart and healthy snacking choices. The Halos are a snack alternative to unhealthy snacks such as candy and chips. The kid in the commercial represents the brand's target audience, and the message is clear that Halos are a snack even children can enjoy without worry.

In conclusion, the Wonderful Halos TV Spot titled 'Good Choice, Kid: Construction' is an effective commercial that delivers a powerful message about making good choices, especially when it comes to snacking. The brand's message resonates with viewers, urging them to ditch the unhealthy snacks for a sweet and healthy treat - Wonderful Halos.

Wonderful Halos TV commercial - Good Choice, Kid: Construction produced for Wonderful Halos was first shown on television on October 30, 2016.