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What the U.S. Air Force TV commercial - To Those Who Serve is about.

The U.S. Air Force TV Spot, 'To Those Who Serve' is a touching tribute to the men and women who serve in this incredible branch of the U.S. military. With powerful imagery and a hauntingly beautiful score, the ad captures the strength, courage, and sacrifice that defines the best of those who serve.

The opening scene shows a young child sketching a picture of a jet fighter with determination and awe. We then see a variety of people in different Air Force roles: pilots, mechanics, air traffic controllers, and more, all hard at work and dedicated to their mission. The ad signals its admiration for these professionals with compelling yet straightforward headlines like "We Do Hard Things."

The compelling score creates tension and an urgency that only matches that of the Air Force's mission. As the visuals unfold, we see the realities of Air Force life. The footage is mixed with shots of soldiers and handlers loading gear, attending medical stations, and more. The film aims to capture the life that happens behind the scenes, which is at times beautiful and difficult.

The ad peaks with the return of troops after a mission. Siblings and spouses, moms, and dads all wait for their hero to come home, and the soldiers who return mean more than just the military heroes we admire. They are real people who make tough decisions every day as they leave their families behind and embark on missions that seem impossible. As the ad concludes with the tagline "Aim High," we are reminded that the Air Force will always support these men and women bravely serving their country.

U.S. Air Force TV commercial - To Those Who Serve produced for U.S. Air Force was first shown on television on February 4, 2023.

Frequently Asked Questions about u.s. air force tv spot, 'to those who serve'

United States Air Force
Part ofUnited States Armed Forces Department of the Air Force
HeadquartersThe Pentagon Arlington County, Virginia, United States
Motto(s)"Aim High Fly-Fight-Win" "Integrity first, Service before self, Excellence in all we do"
ColorsUltramarine blue, Golden yellow

11 Air Force Veterans Who Made It Big in the Movies

  • Chuck Norris.
  • Morgan Freeman.
  • Roy Scheider.
  • Tom Skerritt.
  • George Carlin.
  • Johnny Cash.
  • Melvin van Peebles.
  • Fred Ward.

I am an American Airman. My mission is to fly, fight, and win. I am faithful to a proud heritage, A tradition of honor, And a legacy of valor. I am an American Airman, Guardian of freedom and justice, My nation's sword and shield, Its sentry and avenger.

airmen The Air Force has "airmen." The Department of the Navy has "sailors" and "Marines." The Army is filled with "soldiers." Members of the Coast Guard are referred to as "Coast Guardsmen" by the media (and "Coasties" by their brothers and sisters in arms). What are we going to call members of the Space Force?

Nike Air Force 1: The History of the Famous Sneaker While the shoe was far from Nike's first, it would catapult the brand into becoming a household name. NBA stars like Bobby Jones and Moses Malone were among the first to play wearing the AF-1s, helping to launch them within the league.

United States Air Force As of 2021, the USAF possesses a massive fleet of 5,217 active aircraft, Create it the largest, most technologically advanced, and most powerful air force globally.

airman An airman is a member of an air force or air arm of a nation's armed forces. In certain air forces, it can also refer to a specific enlisted rank. An airman can also be referred as a soldier in other definitions.

The Soldier's Creed is a standard by which all United States Army personnel are expected to live. All U.S. Army enlisted personnel are taught the Soldier's Creed during basic training, and recite the creed in public ceremonies at the conclusion of training.

The WAFS and WFTD merged into WASP on Aug. 5, 1943.

Army Green Berets - "Special Forces" Army Green Berets are among the most elite groups in the world, and provide a pipeline to higher units, like the Army's "Delta" CAG, and the CIA SAD. They have about as much street-cred as numbered SEALs and Force Recon, depending on who's doing the talking.

Nike Air Force 1 shoes are usually manufactured in Vietnam, China, and Indonesia. More than 95 percent of the manufacturing is done in these countries, while a few are also made in other countries (including the USA).

11 Facts About Air Force One

  • Air Force One isn't technically the name of a plane.
  • President Dwight D.
  • Air Force One has offices, a bedroom, and a medical center on board.
  • Communication is protected aboard Air Force One.
  • Air Force One can be refueled in midair.

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Advertisers

Advertisers of the U.S. Air Force TV Spot, 'To Those Who Serve'

U.S. Air Force TV commercial - To Those Who Serve
U.S. Air Force

The U.S. Air Force is a branch of the United States military that was officially established on September 18, 1947. It operates as the aerial and space warfare branch of the military, and is responsib...

Agenices

Agenices of the U.S. Air Force TV Spot, 'To Those Who Serve'

U.S. Air Force TV commercial - To Those Who Serve
GSD&M

GSD&M is a full-service agency founded and based in Austin, Texas. The company is known for its creative approach to advertising and marketing and has worked with a variety of well-known brands. The a...

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