Why TV advertising? TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our daily routines.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

Television is a fantastic educational tool. It broadens knowledge of different cultures, promotes tolerance and global understanding of international issues. Through current affairs, discovery, lifestyle, cooking shows and children's programmes, television encourages scientific and cultural curiosity.

With traditional TV advertising, advertisers purchase ad spots at designated times on designated channels during designated programming. Advertisers decide ad buys based on the size and makeup of each program's audience.

The power of TV also lies in the fact that it is the media that can reach the biggest part of audience in a very short space of time. It is especially true for live programs like big sport, politic or cultural events, where TV attracts a huge audience, gathered at the same moment in front of their TV.

The standard length of a TV ad is 30 seconds long and approximately half of all ads are 30 seconds. However, ads can also be 10, 20, 40, 50, 60 seconds or longer.

30 Seconds 30 Seconds is the Ideal TV Commercial Length Studies completed by the World Advertising Research Center have shown that 30-second spots are ideal in order to effectively tap into all three components of a good brand-building television commercial.

It still has its purpose. Like radio, it still has an audience and is the source of entertainment, information, and general ritual of many people. Cable and satellite TV is dying slowly due to people seeking entertainment and info from internet sources like, but not limited to, Netflix, YouTube, and Hulu.

Physical health effects Viewers can physically relax while living vicariously through the adventures of others, resulting in prolonged periods of sedentary activity. Reduced movement during screen time and the high probability of meals or snacks consumed during viewing contribute to expanding waistlines.

Question 1: Why is television important? Answer 1: Television is a great source of entertainment. Moreover, it also provides us with valuable information about the world. It also helps us stay in touch with the outside world.

Advantages of Television Viewing

• Increase knowledge.
• Well-accessible source of current affairs.
• Exposure to a myriad of culture.
• Promotes family time.
• Best time pass for the elderly.
• Boosts personality development.
• Source of low-cost entertainment.
• Negative health effects.