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What the Velveeta Shells & Cheese TV commercial - Liquid Gold Rush: Harmonica is about.

The Velveeta Shells & Cheese TV spot, 'Liquid Gold Rush: Harmonica' features a man playing the harmonica while snacking on the delicious mac and cheese dish. As he plays his harmonica, the familiar Velveeta cheese liquid gold sauce is shown flowing through the streets like a river, with people rushing to grab a bowl of the cheesy goodness. The man then completes his harmonica performance by playing the iconic "Oh, I wish I were an Oscar Meyer Weiner" jingle, which brings about laughs from his friends.

The commercial aims to showcase the irresistibly creamy and cheesy taste of Velveeta Shells & Cheese, which has become a household staple for people of all ages. The unique liquid gold sauce that is showcased in the commercial adds a touch of humor and uniqueness to the ad, making it memorable for viewers. Additionally, the commercial effectively uses the harmonica player to personify the product and make it more relatable to the audience.

Overall, the Velveeta Shells & Cheese TV spot, 'Liquid Gold Rush: Harmonica' is a fun and quirky advertisement that highlights the delicious taste and quality of Velveeta Shells & Cheese. With its catchy music and memorable visuals, the commercial effectively captures the attention of viewers, making them crave this beloved dish.

Velveeta Shells & Cheese TV commercial - Liquid Gold Rush: Harmonica produced for Velveeta was first shown on television on March 15, 2015.

Videos

Watch Velveeta Shells & Cheese TV Commercial, 'Liquid Gold Rush: Harmonica'

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Actors

Actors who starred in Velveeta Shells & Cheese TV Spot, 'Liquid Gold Rush: Harmonica'

Adam Carpenter photo
Advertisers

Advertisers of the Velveeta Shells & Cheese TV Spot, 'Liquid Gold Rush: Harmonica'

Velveeta Shells & Cheese TV commercial - Liquid Gold Rush: Harmonica
Velveeta

Velveeta is an American brand of processed cheese that has been popular in the United States for over a century. The company is owned by Kraft Heinz, one of the largest food and beverage companies in...

Agenices

Agenices of the Velveeta Shells & Cheese TV Spot, 'Liquid Gold Rush: Harmonica'

Velveeta Shells & Cheese TV commercial - Liquid Gold Rush: Harmonica
Crispin Porter Bogusky

Crispin Porter Bogusky is a global advertising agency that was founded in 1988 by Sam Crispin. Based in Boulder, Colorado, the company has since grown to become one of the most successful and well-kno...

Velveeta Shells & Cheese TV commercial - Liquid Gold Rush: Harmonica
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

Velveeta Shells & Cheese TV commercial - Liquid Gold Rush: Harmonica
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Products

Products Advertised

Velveeta Original Shells and Cheese
TV commercials

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