“E la vita, la vita” by Cochi and Renato, written with Dario Fo and Enzo Jannacci, has been chosen for the new Nutella ad. Lo Stato Sociale, a band from Bologna, performs the song. This bursting-with-energy version represents Nutella's essence perfectly.

However, this marketing strategy didn't work too well with customers who didn't believe that Nutella was the miracle spread it claimed to be. In 2009, Nutella started to focus its branding on being a breakfast staple, helping customers to understand its best use.

In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.

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This then became known as "supercrema gianduja" (“crema” is Italian for “cream”). From the start, Nutella spread was well received by the poor Italian population of the time, since it was a much less expensive way for people to enjoy something that tasted so good... Nutella was a product that everyone could enjoy.

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.

This statistic shows the number of jars of Nutella peanut butter eaten within one month in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 11.31 million Americans consumed more than 1 jar in 2020.

Nutella signifies a fun, stress-free environment for enjoyable meals. Customers that purchase Nutella are family oriented people who cherish the fun times shared with others. Nutella also represents an increase in demand for foreign products.

MARKET ANALYSIS The target market of Nutella is children ages 6-14 and their parents, demographically speaking. Nutella targets larger families with young children. The main distribution channel is through airways because Ferrero Rocher's headquarters is located in Italy.

Nutella (US: /nuːˈtɛlə/ noo-TEL-ə, UK: /nʌˈtɛlə/ nuh-TEL-ə, Italian: [nuˈtɛlla]) is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.

Here are a few things you might not know about the gooey spread.

• NAPOLEON AND HITLER ARE RESPONSIBLE FOR THE WORLD'S NUTELLA ADDICTION.
• ITS PREDECESSOR WAS NAMED AFTER A CHARACTER FROM ITALIAN COMMEDIA DELL'ARTE.
• IT ORIGINALLY CAME IN THE FORM OF A LOAF.
• IT SPREADS FAR AND WIDE.

1983 The loaves evolved into a creamy spread, which was branded as Nutella in 1964 and first sold in the United States in 1983. The classic way to enjoy Nutella is slathered on bread (or crepes) and often topped with banana slices.