Always Ultra Thin is a popular feminine hygiene brand that has been trusted by women for generations. The TV spot ‘Absorbe más rápido,' which roughly translates to 'Absorbs faster,' is an advertisement that highlights the brand's unique ability to quickly absorb menstrual flow.
The spot opens with a woman walking confidently as she narrates the problems that women face during their menstrual cycle, such as discomfort and leakage. Then, the scene shifts to a laboratory where the Always Ultra Thin pad is being tested for efficiency. The lab technician pours blue-colored fluid onto the pad, and within seconds, the pad absorbs the liquid completely, leaving no trace behind.
The advertisement uses a scientific approach to demonstrate how the pad works better than its competitors. The blue fluid used in the testing represents menstrual blood, and the fast absorption of the pad shows that Always Ultra Thin absorbs faster than other pads available in the market.
The TV spot features women from different walks of life, highlighting that the Always Ultra Thin pad is suitable for all women, regardless of their age or lifestyle. The advertisement emphasizes that the pad provides optimal protection without any compromise on comfort.
Overall, the Always Ultra Thin TV spot, 'Absorbe más rápido,' effectively conveys the brand's message of providing quick and reliable protection to women during their menstrual cycle. The advertisement is informative, scientific, and relatable, making it an effective marketing tool for the brand.
Always Ultra Thin TV commercial - Absorbe más rápido produced for Always was first shown on television on April 20, 2020.
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Always is a renowned company that specializes in feminine care products. With a mission to support and empower women, Always has been at the forefront of innovative solutions and dedicated to challeng...