What the U by Kotex Extra Maxi TV commercial - Blue Liquid Demos is about.

The U by Kotex Extra Maxi TV Spot, 'Blue Liquid Demos', is a highly memorable and impactful advertisement that strives to break down the stigma surrounding menstrual blood. In the past, feminine hygiene product commercials have used a blue liquid to demonstrate the effectiveness of their products, rather than depicting menstrual blood. However, the U by Kotex Extra Maxi TV Spot takes a bold and revolutionary stance by depicting realistic red fluid, demonstrating the product's effectiveness in a way that challenges society's preconceived notions.

The ad opens with the provocative statement, "Let's talk about periods. It's nothing to hide." This opening sets the tone for the ad and immediately grabs the viewer's attention. The commercial follows with a series of "blue liquid demos" commonly seen in other feminine hygiene product ads, but in this case, U by Kotex uses a red fluid instead, representing menstrual blood. The ad directly addresses the taboo surrounding periods by breaking down the conventional and outdated practice of hiding the reality of periods and normalizing the discussion of menstruation.

The U by Kotex Extra Maxi TV Spot also centers on the female empowerment that comes from embracing natural bodily functions instead of hiding them. It is a commercial that speaks to women directly, acknowledging the challenges they face when they are menstruating and encouraging them to remind themselves of how powerful they are.

Overall, the U by Kotex Extra Maxi TV Spot challenges the stereotypes and societal taboos surrounding menstruation and provides a platform for women to openly discuss and embrace their natural bodily functions. It is a powerful ad that sets a new standard for feminine hygiene product commercials and encourages women to take charge of their bodies without fear or shame.

U by Kotex Extra Maxi TV commercial - Blue Liquid Demos produced for Kotex was first shown on television on August 11, 2013.