“Cheers To All Fans … Men Included” is the brand's campaign which showcases the passion of female fans, while “Fresher Football” looks at the correct responses to the most popular questions asked online about the UEFA Champions League where many answers tended to overlook key data around the women's game.

A UEFA Champions League sponsor since 1994, the Dutch brewer will be a partner for the 2024-27 competition cycle.

Dutch brewer continues long-standing partnership until end of 2024/27 cycle. Uefa has extended its long-standing global partnership with Heineken for the Champions League until the end of the 2024/27 cycle.

Men included. All the soccer fans are female in a new ad from Heineken, which is announcing a major new initiative this week to tackle gender bias in the world of soccer.

“Cheers To All Fans … Men Included” is the brand's campaign which showcases the passion of female fans, while “Fresher Football” looks at the correct responses to the most popular questions asked online about the UEFA Champions League where many answers tended to overlook key data around the women's game.

A UEFA Champions League sponsor since 1994, the Dutch brewer will be a partner for the 2024-27 competition cycle.

Dutch brewer continues long-standing partnership until end of 2024/27 cycle. Uefa has extended its long-standing global partnership with Heineken for the Champions League until the end of the 2024/27 cycle.

Men included. All the soccer fans are female in a new ad from Heineken, which is announcing a major new initiative this week to tackle gender bias in the world of soccer.

UEFA Champions League | Never Watching Alone.

EverGreen is a bold strategy to deliver superior and balanced growth and the next evolution of our HEINEKEN business. As a 157-year-old company, we think in generations and deliver long term, sustainable value creation. Our EverGreen strategy has been built from four foundational areas, which we call the Green Diamond.

Business of UEFA Club Competitions Sponsors The top UEFA club competitions sponsors are Heineken, Turkish Airlines, PlayStation, Lay's, MasterCard, Expedia Group, and Oppo among others. The highest annual sponsorship deal for the 2022/23 UEFA Champions League season went to Heineken.

The global beer brand Heineken is one of the sponsors of UEFA Champions League. According to Sport Marketing Frontiers, this sponsorship is a massive investment for the Dutch company. Reportedly, Heineken paid $365 mio.

Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe's premier men's club football competition, from 2024 through 2027. The extension will take the longstanding partnership to 33 years by the time the deal reaches its conclusion.

Heineken® is a worldwide partner of Rugby World Cup, title partner of the Heineken® Champions Cup and a partner of a number of World Rugby Seven's tournaments. Heineken® is the official partner of the prestigious UEFA Champions League, enjoyed by over 4.2 billion people around the world.

Open Your World Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

Our values are what we stand for. Passion for consumers and customers, Courage to dream and pioneer, Care for people and the planet and Enjoyment of life. These values have grounded us for the past 157 years and are the foundation for our future success.