Ecstasy of Gold Modelo Especial is committed to telling universal stories that recognize and reward the fights of consumers from all walks of life, and connect all of us to friends, family and community. The spots also continue to feature the same unmistakable voiceover and song Ecstasy of Gold by Ennio Morricone.

Modelo's fighting spirit is alive and well but what its drinkers are fighting for is changing. A new campaign breaking this month from Grey evolves Modelo's tagline from “brewed for those with a fighting spirit,” to “the mark of a fighter.” The WPP agency won the account last year.

Modelo TV Spot, 'Mark of a Fighter: Abuela' Song by Ennio Morricone.

Is it just me or do any of you all get annoyed at those Modelo commercials that use Ecstasy of Gold? It's not a Metallica song. It's written by Ennio Morricone and is famous for being in the Clint Eastwood western The Good,The Bad,and The Ugly.

With a tub of Corona Premier sitting on ice and Empire of the Sun's classic summer hit "Walking on a Dream" setting the vibe, a man races from the beach back to his car to grab something very important he left behind--a bottle opener.

Modelo Oro Mexican Lager Import Beer is a light beer that delivers an exceptionally smooth, elevated taste and a crisp, clean finish.

Modelo Especial is a pilsner-style lager that was originally brewed in 1925 for Cervecería Modelo's 10th anniversary. Its name actually translates to “special model” which I had to look up because that seems absurd. It may sound like a car, but it's TRUE!

Modelo is Mexican beer, but has German roots. But plenty of immigrants continued west and south to places like Texas and northern Mexico, bringing with them farming techniques, trades, crafts - and brewing habits. By the early 20th century, when Modelo was born, Mexico had around 35 breweries.

Tuyo is a bolero written and composed by Brazilian singer-songwriter Rodrigo Amarante for Narcos' opening theme. Amarante wrote and vocalized the Spanish-language song, "Tuyo" ("Yours"), as the opening theme for the Netflix Original series Narcos.

Land of ritual dances, sones and sonideros, marimbas and mariachis, street bands and organ grinders, rancheras and boleros: Mexico's capital is home to many musical traditions. But it also operates as a nerve center for new talent and modern sounds.

A few highlights: Andy Samberg, Snoop Dogg and Eli Manning team up for the latest beachy spot from Corona Extra.

O Tannenpalm Originally airing in 1990, Corona's “O Tannenpalm” commercial is the 3rd longest-running commercial and a holiday tradition. Feliz Navidad!