In the new ad, actor and comedian Kumail Nanjiani, known for his role in Marvel's Eternals, walks viewers through several viral moments, which include a peanut-butter-covered baby and a Sonic employee who drops blue slush into a customer's car.

actor Kumail Nanjiani A new Tide campaign taps actor Kumail Nanjiani to highlight the myriad situations where people need more laundry detergent, per details shared with Marketing Dive.

Tide Power Pods TV Spot, 'You're Gonna Need More Tide' Featuring Kumail Nanjiani - iSpot.tv.

Tide hopes to grab attention by featuring well-known celebrities like Ice-T and “Stone Cold” Steve Austin, whose names are associated with the word “cold,” while spoofing cold calls by showing that even celebrities receive and dislike the unsolicited sales calls.

D'arcy Masius Benton and Bowles The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.

Procter and Gamble's Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” The campaign coincides with the release of Tide Power PODS, which contain 85% more Tide in each pod.

The brand promotes its Tide Power Pods with a spot that celebrates messy moments. Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're “gonna need more Tide.”

1948: Jax Beer airs one of the first African American television commercials.

We collaborated with agency Saatchi & Saatchi, director Traktor and Stink Films on Tide's hilarious new spot, which stars actor Kumail Nanjiani.

Answer: Lionel Messi's USD 1 billion deal with Adidas in 2017, David Beckham's Adidas deal worth USD 168 million, George Foreman's deal with Salton Inc, worth over USD 138 million and Tiger Woods' deal with Nike worth USD 100 million are some of the most highly paid endorsements.

International fashion retailer Primark is teaming up with global superstar and style icon Rita Ora to launch a new multi-season fashion collaboration which will allow Primark customers to shop her famous style for less.

1950's The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.