What the Staples TV commercial - Magic Shop is about.

"Magic Shop" is a captivating and whimsical TV spot released by Staples, a renowned office supply retailer. This enchanting commercial takes viewers on a fantastical journey that showcases the endless possibilities and potential that lie within the walls of a Staples store.

The TV spot begins with a young girl named Lily, dressed in a vibrant and quirky outfit, entering a seemingly ordinary Staples store. As Lily steps inside, she is immediately greeted by an eccentric store employee, Mr. Staples, who possesses a mischievous sparkle in his eyes.

With a wave of his hand, Mr. Staples transforms the mundane store into a spellbinding Magic Shop. The shelves come alive with fantastical creatures and colorful fairies flutter through the air. Quills write on their own, paper clips prance playfully, and scissors dance to an otherworldly beat.

Lily is awestruck by the magical wonders unfolding before her eyes. She witnesses a talking stapler who offers words of encouragement and support in her creative endeavors. The stapler tells Lily that within the walls of Staples, every idea, dream, and innovation can come to life.

Embracing the magical allure of the store, Lily starts exploring its enchanted aisles. As she strolls through each section, she finds supplies that spark her imagination, like an endless array of colorful markers, inventive computer gadgets, and shelves overflowing with notebooks filled with infinite possibilities.

Lily's journey culminates in the discovery of a hidden door at the back of the store. Hesitant but curious, she opens it, revealing a breathtaking world beyond imagination. The door leads to a realm where inventions come to life and ideas flourish. It's a place where creators, dreamers, and innovators collide, pushing the boundaries of what's possible.

The TV spot ends with Lily stepping through the door, her face filled with wonder and excitement. As the door closes behind her, she disappears into the magical realm, leaving viewers inspired to explore their own creative potential at Staples.

This mystical and captivating TV spot conveys a powerful message – that Staples is not just an ordinary store, but a place where imagination thrives, and dreams are transformed into reality. It invites viewers to embrace their creativity, discover endless possibilities, and find the tools they need to bring their ideas to life.

With its enchanting visuals, whimsical characters, and a touch of magic, the Staples' "Magic Shop" TV spot not only showcases the diverse range of products available at the store but also sparks a sense of wonder and imagination among viewers of all ages. It reminds us that in a world filled with endless potential, the journey of creation begins with a single step – and Staples is here to guide us along the way.

Staples TV commercial - Magic Shop produced for Staples was first shown on television on March 7, 2013.