LendingTree TV Spot, 'Dummy' is an ad campaign that was released by LendingTree, an online lending marketplace that allows consumers to compare multiple lenders side-by-side. The TV spot features a couple standing in their living room with a ventriloquist dummy. The man voices the dummy and tells his partner that they need to get a new mortgage, to which the woman responds positively.
The dummy then proceeds to make other financial suggestions, such as consolidating their debt and lowering their auto insurance. Throughout the ad, a catchy jingle plays in the background, promoting LendingTree as the go-to place for all your financial needs.
The ad is notable for its use of humor and absurdity to convey a serious message about managing one's finances. The use of a ventriloquist dummy, an unconventional and unexpected character, adds to the overall wackiness of the ad and helps it stand out from other financial ads.
Overall, LendingTree TV Spot, 'Dummy' is an excellent example of how out-of-the-box thinking and creative approaches can help brands differentiate themselves and capture the attention of their target audience.
LendingTree TV commercial - Dummy produced for LendingTree was first shown on television on May 6, 2013.
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