What the 2013 Honda Accord TV commercial - Absentminded You: Rise Early is about.

In 2013, Honda released a TV spot for their new Honda Accord, titled 'Absentminded You: Rise Early.' The commercial starts with a woman snoozing her alarm, waking up late, and rushing to make it on time for work. As she drives, she erratic and careless with her driving, almost getting into accidents. Then, the narrator interjects and says, "Let's rewind. This is your wake-up call. Be more refreshed with the all-new Honda Accord."

The rest of the commercial highlights the Accord's features that help the driver stay attentive and alert on the road, including its Lane Departure Warning, Collision Mitigation Braking System, and Adaptive Cruise Control. As the woman in the commercial drives her new Honda Accord, she is relaxed, alert, and confident on the road.

The commercial's message is simple: the Honda Accord is a reliable and safe vehicle that can help drivers focus on the road and avoid accidents. In its own creative way, the commercial points out how a driver's absent-mindedness can increase the chances of getting into accidents, but the Honda Accord's technology can help keep them safe.

Overall, the 'Absentminded You: Rise Early' commercial is an effective marketing tool that emphasizes the Accord's safety features while keeping the audience entertained with its humor and relatability.

2013 Honda Accord TV commercial - Absentminded You: Rise Early produced for Honda was first shown on television on October 16, 2012.