We remain committed to the vision of our founder, Benjamin Moore, when he started his paint company in 1883: produce the highest-quality paints and finishes in the industry, and deliver them directly to our customers through our nationwide network of knowledgeable, customer-friendly, independent retail locations.

Brooklyn, New York In 1883, Benjamin Moore and his brother Robert started a paint business at 55 Atlantic Avenue in Brooklyn, New York. They had only a mere $2,000 to invest.

With their paints being easy to spread, more durable not to mention less expensive, getting yourself some Benjamin Moore Paints will see to it that you get absolute value for your money.

Collaboration, Innovation, Success Our success is attributable to the 2,000 Benjamin Moore employees who dedicate their time and talents to the brand and exemplify our core values of openness, integrity, community, excellence, and safety.

The "Triangle M" logo in its present day form was developed in 1925 by L.P. Moore, when the concept of "Integrity, Intelligence, and Industry" was expanded to be the guiding principle of the Company in its dealing with customers, suppliers and employees.

Quality: Benjamin Moore is known for producing high-quality, premium paint products that are designed to deliver exceptional performance and durability. Wide range of colors: Benjamin Moore offers a wide range of colors and finishes to choose from, making it easy to find the perfect color for your project.

Great coverage, nice finish, and a great price-point are just a few of the reasons why pro painter Karen Tompkins counts ben Interior as the best interior paint for her busy schedule. See how ben Interior's texture, coverage and other features impress this pro painter.

Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right.

AURA is Benjamin Moore's top-of-the-line, ultra-premium paint, offering exceptionally rich colors and durable coverage in fewer coats, even with dramatic color changes.

There are a lot of paint brands on the market, but if you're looking for quality and durability, Benjamin Moore is a wise choice. And within the Benjamin Moore lineup, you have two great options: Ben and Regal Select.

It's how often customers choose your brand over the competition, how much extra their willing to pay for your products and services, and how they remember, engage, and relate to your brand. It's their expectations and their customer loyalty, it's a brand experience, an impression, a reputation, and a relationship.

Your core brand values are defined as the beliefs that you, as a company, stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process. Whether you are a small business or large enterprise, there will be times in business when you have to make tough choices.