What the Delta Air Lines Super Bowl 2014 TV commercial - Up is about.

Delta Air Lines' Super Bowl 2014 TV Spot, 'Up,' was a heartwarming commercial that aimed to celebrate the joy of travel. The ad starts with a young boy packing his suitcase for a trip, and as he makes his way through the airport, Delta's employees go above and beyond to make his travel experience pleasant.

The commercial features a beautiful song, which adds to the already emotional and uplifting atmosphere. The visuals in the ad are stunning, showcasing various Delta destinations, as well as the airline's modern fleet and in-flight services.

The ad concludes with the boy reaching his destination and being welcomed by his grandparents, who surprise him with a special gift. The tagline "Keep Climbing" appears on the screen, signifying that Delta is committed to providing its customers with the very best travel experience, no matter where they're headed.

Overall, the Delta Air Lines Super Bowl 2014 TV Spot, 'Up,' was a touching tribute to the transformative power of travel. The ad resonated with viewers worldwide and became one of the most memorable commercials of that year's Super Bowl.

Delta Air Lines Super Bowl 2014 TV commercial - Up produced for Delta Air Lines was first shown on television on February 1, 2014.