What the TurboTax TV commercial - That Thing in the Woods is about.

TurboTax's TV Spot, 'That Thing in the Woods' is a creative and playful ad that highlights the company's ability to help people file their taxes with ease. The ad begins with a group of friends sitting around a campfire in the woods. As the night grows darker and they hear strange noises coming from the trees, they become more and more afraid.

Suddenly, a strange creature emerges from the woods and approaches the group. Just as they are about to scream in terror, it reveals itself to be none other than a tax accountant who is there to help them file their taxes.

The ad plays on people's fear of the unknown to highlight the anxiety many people have around filing their taxes. The use of humor helps to break down this anxiety and presents TurboTax as a reliable and approachable solution to tax filing.

Overall, the TurboTax TV Spot, 'That Thing in the Woods', is an innovative and memorable way for TurboTax to showcase its services, while simultaneously creating a fun and enjoyable experience for viewers.

TurboTax TV commercial - That Thing in the Woods produced for TurboTax was first shown on television on December 31, 2017.