What the Ice Breakers TV commercial - Rise to Grapeness is about.

Title: Ice Breakers TV Spot, 'Rise to Grapeness'

Introduction:In the world of advertising, captivating TV spots are essential for grabbing the attention of the viewers and leaving a lasting impression in their minds. Ice Breakers, the popular candy brand, has created a compelling TV spot titled 'Rise to Grapeness'. This imaginative and exciting commercial showcases Ice Breakers' unique flavor and highlights the brand's appeal to consumers looking for a fresh and invigorating experience. Let's delve deeper into the concept of 'Rise to Grapeness' and explore how it captivates its audience.

Plot:The TV spot 'Rise to Grapeness' opens with a stunning aerial shot of a lush vineyard bathed in golden sunlight. The camera slowly zooms in, revealing a group of enthusiastic individuals holding a variety of Ice Breakers' grape-flavored candies. Each person is dressed in vibrant purple attire, symbolizing the grape flavor that is the heart of the Ice Breakers brand.

As the music swells, the group starts to move, their movements synchronized as they begin an electric, choreographed routine. The camera follows their dynamic performance, capturing their energy and excitement. The performers' motions evoke the joyful sensations that come from experiencing the refreshing taste of Ice Breakers' grape candies.

As the routine intensifies, special effects take over the screen, infusing the scene with a burst of vivid colors. The vineyard transforms into a fantastical, candy-inspired landscape. The vines become twisted, candy-coated ropes, and grapes grow into oversized, glittering candy spheres. The entire scene is a visual feast, reflecting the vibrant and imaginative world of Ice Breakers.

The main focus of the TV spot revolves around the group's journey through this candy-laden vineyard. They encounter different challenges, symbolizing the hurdles one must face in life. However, with each obstacle, the performers harness their energy and use it to overcome the difficulties, highlighting the uplifting nature of Ice Breakers candy.

As the commercial reaches its peak, the performers eventually reach a grand stage, their costumes sparkling under bright spotlights. They strike a final pose, triumphant and filled with joy. The camera pans out to reveal a mesmerized audience, marveling at the captivating display.

Conclusion:The 'Rise to Grapeness' TV spot for Ice Breakers is an innovative and captivating advertisement that transports viewers into a whimsical world of candy and joy. Through visually stunning choreography, dazzling special effects, and a vibrant

Ice Breakers TV commercial - Rise to Grapeness produced for Ice Breakers was first shown on television on July 30, 2018.