Toots Hibbert's mega-hit song 54-46 Was My Number, which he wrote while imprisoned in Jamaica, has been featured in Levi's 'Greatest Story Ever Worn,' a global ad campaign celebrating the 150th anniversary of the brand's 501 Jeans.

Posted by Universal Music Publishing on 09 February 2023 Toots & The Maytals - “54-46 Was My Number” (written by Frederick “Toots” Hibbert) soundtracks Levi's latest commercial, which is part of their campaign to celebrate 150 years of the 501 jean.

Levi's 501 Jeans TV Spot, 'Legends Never Die' Song by Cliff Richard & The Shadows.

The instant-hit jeans have been ingrained in much of Jamaican fashion ever since and remain so to this day. “When the 501 jean made it to Kingston. Kingston made it their own. And that's one influential island in the Greatest Story Ever Worn,” the video reads.

It's our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Singing, rapping, improvising, James Marron defines himself as a complete artist and imposes no artistic limits. For 7 years now, the Levi's® Music Project has allowed young talents to meet up and exchange in order to develop their artistic projects, while being mentored by professionals and renowned artists.

Model Nick Kamen, famed for revealing Levi's ad, dead at 59 He also sang with Madonna on the hit “Each Time You Break My Heart” in 1986. Tributes have flooded in for Kamen, real name Ivor Neville Kamen, led by pal Boy George. He said: “R.I.P to the most beautiful and sweetest man Nick Kamen!”

Perhaps the biggest secret behind the 501 jeans' enduring appeal is that they don't chase trends, they set them. Sure, they've been at the forefront of popular culture for decades, but 501 jeans are not trying to impress anyone. And that, in turn, is what makes them so special.

Levi Strauss & Co., world's largest maker of pants, noted especially for its blue denim jeans called Levi's (registered trademark). Its other products include tailored slacks, jackets, hats, shirts, skirts, and belts, and it licenses the manufacture of novelty items. The company is headquartered in San Francisco.

The Two Horse Trademark depicts two horses attempting to pull apart a pair of Levi's® waist overalls. The logo symbolized the strength of the clothing in the face of competition.

Isayama has noted that he gave Levi a similar stature to Rorschach and gave him an obsession with cleanliness to contrast him with Rorschach's uncleanliness.

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.