Posted by Universal Music Publishing on 09 February 2023 Toots & The Maytals - “54-46 Was My Number” (written by Frederick “Toots” Hibbert) soundtracks Levi's latest commercial, which is part of their campaign to celebrate 150 years of the 501 jean.

• Levi's 501 Jeans TV Spot, 'Legends Never Die' Song by Cliff Richard & The Shadows.
• Levi's TV Spot, 'True Stories: Kingston, Jamaica' Song by Toots & The Maytals.
• Levi's TV Spot, 'One Fair Exchange in the Greatest Story Ever Worn' Song by Kryzys.

Singing, rapping, improvising, James Marron defines himself as a complete artist and imposes no artistic limits. For 7 years now, the Levi's® Music Project has allowed young talents to meet up and exchange in order to develop their artistic projects, while being mentored by professionals and renowned artists.

Electric Boogie As Stellantis Global Chief Marketing Officer Olivier Francois was plotting a 2023 Super Bowl ad, he put a call into Shaggy. “They were doing the 'Electric Boogie' for their new electric Jeep,” said the reggae superstar, referencing the 1980s dance music hit.

copper-riveted waist overalls c1890 The rivet patent goes into the public domain, so that Levi Strauss & Co. is not longer the exclusive manufacturer of riveted clothing. Lot numbers are first assigned to the products being manufactured. 501® is used to designate the famous copper-riveted waist overalls.

Marlon Brando wore 501s in his role as a menacing motorcycle gang member in 1953's The Wild One. But it wasn't until James Dean wore them in Rebel Without a Cause, the 1955 film that made him an instant icon, that teens everywhere wanted a pair. Teenage toughs weren't the only ones who made 501s their own.

It's our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Kravis has previously been targeted by activists, who have stated that his private equity firm KKR has invested in projects such as the controversial Coastal Gaslink Pipeline in Canada. Members of the Wet'suwet'en First Nation, whose land is impacted by that pipeline, also attended Friday's protest.

A 1968 single by Toots and the Maytals, "Do the Reggay", was the first popular song to use the word reggae, effectively naming the genre and introducing it to a global audience.

Toots and the Maytals – After helping to develop ska, Toots and the Maytals became among the first musical acts of reggae. Their 1968 record “54-46 (That's My Number)” became one of the first substantial hits of the genre.

According to the Guinness Book of World Records, the most valuable jeans are a 155-year-old pair of Levis 501, bought by an anonymous bidder on eBay for $60,000 in 2005. While vintage jeans may be in high demand and come with large price tags, newer pairs embellished with rivets and rhinestones are just as coveted.

For men, each number in the Levi's collection signifies the overall sit, including the rise of the waist, the cut of the leg opening, and the fit of the seat. For women, each style number indicates the fit through the waist, hips and thighs, with many leg shapes and cuts to choose from.