Levi's 501 Jeans TV Spot, 'Legends Never Die' Song by Cliff Richard & The Shadows.

Posted by Universal Music Publishing on 09 February 2023 Toots & The Maytals - “54-46 Was My Number” (written by Frederick “Toots” Hibbert) soundtracks Levi's latest commercial, which is part of their campaign to celebrate 150 years of the 501 jean.

The former immortalizes a man who passed away and requested that his loved ones all wear their 501s to his funeral. The camera pans across different shades of denim while Cliff Richards's 1961 country tear-jerker My Blue Heaven is heard in the background.

Fair Exchange This is the story of a beloved family bell cow in Tbilisi, Georgia in 1982. This is also the story of a son who swapped the beast for a pair of 501® jeans. His family called him foolish. The locals dubbed him a legend.

Nick Kamen Nick Kamen was a model, songwriter and singer who rose to fame after appearing in a popular Levi's advert in the mid-Eighties. He later had a successful career in music, recording his own songs and collaborating with his friend Madonna.

Denim brand Levi's on Wednesday said it has roped in actor Deepika Padukone as its global brand ambassador. The company said this was in line with its strategy that aims to attract the new generation of women consumers with a new “fashion-forward” offering in line with the brand's DNA and comfort.

It's our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Levis History - Levi Strauss & Co : Levi Strauss & Co. Been innovating since the birth ofthe blue jean in1873. Throughout our long history, we've inspired change in the marketplace, the workplace and the world. Take a look at some of our proudest heritage moments.

dirge A dirge is a song of mourning, performed as a memorial to someone who's died. As you might imagine, a dirge is usually quite sad. Another word with a similar meaning that you might know is “requiem.”

I Heard It Through The Grapevine The opening bars of Marvin Gaye's hit I Heard It Through The Grapevine are among the most evocative in television advertising history. For a whole generation, at least, those first few moody seconds only bring one image to mind – that of model Nick Kamen walking into a launderette.

The best part is every purchase you make from our collection of Pride clothing equals a donation made to OutRight Action International - because we know provoking change doesn't just look like standing in front of a crowd.

The truth is that the closest person Levi ever had was Erwin. It's officialy said many times that they were soulmates, both saw each other as equals, and Levi loved Erwin.