The Wall Street Journal App TV commercial 2016

The Wall Street Journal App TV commercial - Get Ahead

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What the The Wall Street Journal App TV commercial - Get Ahead is about.

Title: "Get Ahead: The Wall Street Journal App TV Spot"

Introduction:In this TV spot for The Wall Street Journal App, viewers are immersed in a dynamic and fast-paced world, where the pursuit of knowledge and staying informed is key. Featuring the upbeat and empowering song "Get Ahead" by Katie Herzig, the commercial captures the essence of The Wall Street Journal App's commitment to help users stay ahead and make informed decisions in the ever-evolving world of business and finance.

Scene 1: The World in MotionThe TV spot opens with a sweeping aerial shot of a bustling city, filled with towering skyscrapers and vibrant city lights. The camera zooms in on a diverse group of ambitious professionals engaged in various business activities against the backdrop of the city's energy.

Scene 2: The Power of KnowledgeAs the music intensifies, the camera focuses on individuals in different scenarios: a confident entrepreneur reading breaking news on her tablet, a suit-clad executive making informed decisions based on market reports, and a young analyst devouring valuable insights on their smartphone. Each scene highlights the power of knowledge and the invaluable role The Wall Street Journal App plays in providing real-time information.

Scene 3: Breaking BoundariesThe TV spot transitions to a montage of individuals pushing the boundaries and reaching for success. We see women leading boardroom discussions, startup founders pitching innovative ideas, and global businessmen striking high-stakes deals. The Wall Street Journal App becomes their trusted companion, guiding them at every step with accurate and up-to-date information.

Scene 4: Empowering ReadersIn a heartwarming moment, the camera pans across a college student utilizing The Wall Street Journal App on their laptop. The student's face lights up as they gain insights from in-depth articles, demonstrating that regardless of one's stage in the professional journey, the app empowers users to be well-informed, educated, and ready to face any business challenge.

Scene 5: Get Ahead with The Wall Street Journal AppThe climax of the TV spot showcases a synchronized moment where individuals from various backgrounds, industries, and locations all gather together, united by their desire to get ahead in the world of business. The energy of their collective ambition and determination is palpable.

Conclusion:The TV spot comes to a close with the iconic tagline "Get Ahead" appearing on the screen, accompanied by The Wall Street Journal App logo. With its engaging visuals, energetic soundtrack, and inspiring message, this TV spot motivates viewers to unlock their full potential with the power of The Wall Street Journal App, ensuring they stay ahead in the ever-changing and competitive business landscape.

The Wall Street Journal App TV commercial - Get Ahead produced for The Wall Street Journal was first shown on television on January 17, 2016.

Song from commercial The Wall Street Journal App TV Spot, 'Get Ahead' Song by Katie Herzig

"Way to the Future" is a song by American singer-songwriter Katie Herzig. It was released in 2011 as part of her album "The Waking Sleep." The song has also been featured in the Grey's Anatomy TV series.

Lyrics and Meaning: The lyrics of "Way to the Future" convey a sense of optimism and finding one's path in life. The song speaks about a person who is easy to find and writes songs specifically for others to sing. The lyrics suggest that this person digs the words out of the sky and leaves them there for others to find.

Grey's Anatomy Connection: "Way to the Future" was featured in the Season 7 finale of Grey's Anatomy. The show has a history of featuring Katie Herzig's songs, and this particular track was used to accompany a scene in the episode. The song's inclusion in the show highlights its emotional and introspective nature, which fits well with the themes explored in Grey's Anatomy.

Katie Herzig's Work: Katie Herzig is an American singer-songwriter known for her introspective and emotive music. Her songs have been featured in various movies, TV shows, and commercials. She has a distinctive folk-pop sound and often incorporates elements of electronic music into her work. Herzig's music is known for its heartfelt lyrics and catchy melodies.

Overall, "Way to the Future" by Katie Herzig is a reflective and uplifting song that speaks to finding one's path and leaving a mark on the world. Its inclusion in Grey's Anatomy further showcases the emotional depth of Herzig's music.