The Progressive TV Spot called 'Jamie's Twin' is a humorous and clever advertisement that features the popular character Jaime, who is known for her energetic and outgoing personality. The commercial begins with Jamie introducing her twin sister, who is her complete opposite in temperament and character.
While Jamie is dressed in bright and bold clothing, her twin sister is dressed in a drab and plain outfit. In addition, while Jamie speaks with an outgoing and upbeat tone, her sister speaks in a mumbled and monotone voice. Despite the vast differences between the two sisters, they have one thing in common: they both have car insurance with Progressive.
The TV spot highlights the brand's unique selling point, which is the ability for customers to personalize their insurance policies with Progressive. The advertisement uses humor and a relatable storyline to capture the viewer's attention and showcase the brand's unique features.
Ultimately, the commercial is an effective and memorable advertisement for Progressive insurance. It manages to communicate the brand's message while entertaining and engaging the audience with its clever use of humor and relatable storytelling.
Progressive TV commercial - Jamies Twin produced for Progressive was first shown on television on September 24, 2017.
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Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...