Smirnoff Seltzer recently released a new TV spot titled 'Hang Out From Home: Dave's Inner Monologue,' featuring the well-known actor Dave Bautista. The commercial opens with Dave lounging on his couch as he ponders what to do for the evening. He seems to be feeling a bit bored and restless, which is relatable for many people during these strange times where spending time at home can become tedium.
Suddenly, a can of Smirnoff Seltzer appears on Dave's coffee table, and he decides to give it a try. As he takes a sip, we are transported inside Dave's head where his inner monologue begins to play out.
Dave's inner monologue is hilarious, as we see it in the form of multiple Dave Bautistas appearing on the screen. Each Dave has a different personality, but they all seem to be having a good time while enjoying the seltzer.
One of the Dave's suggests engaging in various activities that can be done from the comfort of home, such as dancing, daydreaming, even building an indoor tent. Each activity looks like a tonne of fun, especially with the addition of Smirnoff Seltzer.
As the commercial draws to a close, the screen splits into the real Dave sipping on his Smirnoff Seltzer on the couch, and the other Dave's doing various activities in Dave's imagination. It concludes with Dave exclaiming his excitement for future possibilities, while directly breaking the fourth wall by staring at the camera and winking.
Overall, the Smirnoff Seltzer TV spot is cleverly crafted, entertaining, and engaging. It promotes the idea of finding joy in simple pleasures, while also highlighting the brand's low calorie and refreshing appeal.
Smirnoff Seltzer TV commercial - Hang Out From Home: Daves Inner Monologue produced for Smirnoff (Beer) was first shown on television on April 20, 2020.
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