What the Kaplan University TV commercial - Shine is about.

Title: Kaplan University TV Spot, 'Shine'

Introduction:In the world of educational institutions, few understand the transformative power of learning like Kaplan University. With a commitment to empowering individuals through education, it's no wonder their TV spot, 'Shine,' captures the essence of their mission. This captivating commercial showcases the journey of a student as they overcome obstacles, grow in confidence, and ultimately shine bright in pursuit of their dreams.

Body:The commercial opens with a captivating shot of a darkened room enshrouded in shadows, symbolizing the limits and constraints that life can impose on us. As a soft beam of light breaks through the darkness, we catch a glimpse of our protagonist, a determined individual yearning for a change in their life.

The narration begins, setting the tone for the transformative journey that is about to unfold. A soothing voice invites viewers to join the student on their path to growth and self-discovery. The voice speaks of resilience, the power of knowledge, and the University's commitment to helping individuals find their true potential.

The scenes transition rapidly, showcasing the diverse range of courses and programs offered by Kaplan University. We see the student immersed in a stimulating classroom environment, engaged in hands-on learning experiences, and collaborating with fellow students. These scenes highlight the University's commitment to providing a dynamic and interactive educational environment, setting students up for success in the real world.

As the commercial progresses, we witness the student facing challenges head-on. We see them pouring over textbooks late into the night, determination etched on their face. The struggles and setbacks they encounter throughout their journey are a testament to their resilience and unwavering commitment to their goals. In these moments, viewers are reminded that success does not come without hard work and perseverance.

The climax of the TV spot comes with a visual representation of the student's transformation. The camera cuts to a bright, sunny day, and the once-shadowed figure now stands tall, radiating confidence and self-assuredness. This powerful image serves as a metaphor for the student's growth and emergence from their previously limited circumstances.

Concluding the commercial, the voiceover gently whispers, "Kaplan University: Where you discover your brilliance and let it shine." A final shot reveals the student standing amongst a diverse community of graduates, symbolizing the support and lifelong connections that are an integral part of the Kaplan University experience.

Conclusion:Kaplan University's TV spot, 'Shine,' is a visually striking and emotionally engaging advertisement. It beautifully captures the transformative power of education, portraying the journey of a student as they overcome obstacles, embrace their brilliance, and shine bright. With its powerful imagery, inspiring narration, and captivating storytelling, this commercial serves as a testament to Kaplan University's commitment to empowering individuals and transforming lives through education.

Kaplan University TV commercial - Shine produced for Kaplan University was first shown on television on January 12, 2015.