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What the Viva Towels Tough When Wet TV commercial - Kitchen is about.

In the Viva Towels Tough When Wet TV Spot, 'Kitchen', viewers are taken on a journey through a messy kitchen where Mike Rowe highlights the unique qualities of Viva Towels. The one-minute commercial shows Rowe assessing the cleanliness of the kitchen, which is in a complete mess with food and grease splattered everywhere.

With a smile on his face, Rowe points out that cleaning up this kind of mess requires a towel that is both tough and durable. This is where Viva Towels come in. He demonstrates how Viva Towels can be soaked in water and used to scrub off even the toughest of stains without tearing or shredding apart.

Throughout the ad, Rowe emphasizes the sturdiness of the towels, taking on the role of an everyday expert on cleaning up. With high energy and charisma, he makes the brand’s promise of durability and absorbency relatable to viewers.

The ad seamlessly blends humor and education, making it an entertaining watch. Through the use of vibrant colors, visual aids, and a catchy soundtrack, the commercial creates a process that is memorable and captures the attention of the target audience.

Overall, the Viva Towels Tough When Wet TV Spot is an effective and engaging advertisement showcasing the unique qualities that set Viva Towels apart from other brands. With Mike Rowe as the main talent, the ad makes use of a friendly appeal, casual tone, and relatable items to resonate with potential customers and amplify the message.

Viva Towels Tough When Wet TV commercial - Kitchen produced for Viva Towels was first shown on television on January 7, 2013.

Frequently Asked Questions about viva towels tough when wet tv spot, 'kitchen' featuring mike rowe

Are the original Viva® Towels going away? Viva® Towels aren't going away but you might notice something a little different on the shelves. We're relaunching as Viva® Signature Cloth™! Don't worry, you can still expect an exceptional clean from the towels you know and love.

(1999) TV commercial for Tylenol. (2007-11) Large series of TV commercials for the Ford Motor company vehicle line including F-150 trucks.

The advertiser noted that Viva's design, which incorporates 35 percent more fiber and does not rely on interstitial air between two plies for absorption as does Bounty, is better able to retain liquid and is more absorbent and a better functioning paper towel in typical consumer use.

Absolutely loved these paper towels! I had recently bought some off brand ones to clean with and they left lint everywhere. These are super strong and do not leave a lint trail when you clean with them.

I'm a fan of the viva paper towels! They're a much different texture than typical paper towels, much smoother/softer as well as more durable. Cloth diapering mamas often use them as disposable inserts for the diapers because of their durability and texture!

Durable for tough messes Viva Signature Cloth is 2x more durable* -- and soft like cloth -- for your toughest messes.

Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan.

Rowe's voice, meanwhile, became familiar on reality TV in ensuing years as he took up narrator-announcer duties on Pilgrim's series "Ghost Hunters" (Sci-Fi, 2004-) and its spin-off shows; Spike TV's "The Ultimate Fighter" (2005-); still more Discovery shows, including "Deadliest Catch" (2005-) and its sequel series " ...

For scrubbing I still prefer Viva SES. They are both good, the Bounty Duratowel for liquid and common spills/messes, and Viva for more chore-like scrubbing and cleaning. I also preferred the Viva when wetting to wipe my baby and toddler messy faces and hands, they are softer when wet.

Top 4 Paper Towels

  • Most Trusted: Bounty Quick-Size Paper Towels.
  • Best Tears: Brawny Tear-A-Square Paper Towels.
  • Largest Rolls: Presto! Flex-a-Size Paper Towels.
  • Best Multifold: Kleenex Multifold Paper Towels.

Bounty – Select-A-Size performed at or near the top in each household test. It's the strongest sheet, holding nearly 20 ounces of weight when wet. However, because it's a high-quality product, Bounty is the most expensive one we tested, at $. 045 per square foot.

After researching and testing the best paper towels, our favorite paper towel is the Bounty Select-A-Size (available at Amazon) because of its incredible strength and stellar absorbency. For a great value, the Kirkland Signature Create-A-Size Paper Towels (available at Costco) are our pick.

Videos

Watch Viva Towels Tough When Wet TV Commercial, 'Kitchen'

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Advertisers

Advertisers of the Viva Towels Tough When Wet TV Spot, 'Kitchen' Featuring Mike Rowe

Viva Towels Tough When Wet TV commercial - Kitchen
Viva Towels

Viva Towels: The Epitome of LuxuryIn a world where comfort and quality are paramount, Viva Towels stands tall as a beacon of luxury and indulgence. This illustrious company has revolutionized the way...

Agenices

Agenices of the Viva Towels Tough When Wet TV Spot, 'Kitchen' Featuring Mike Rowe

Viva Towels Tough When Wet TV commercial - Kitchen
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Products

Products Advertised

Viva Towels Viva Paper Towels
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