What the 2012 Volkswagen Passat TV commercial - No Longer Invisible is about.

The 2012 Volkswagen Passat TV spot, 'No Longer Invisible', was an advertising campaign that aimed to highlight the features of the new Volkswagen Passat. The commercial utilized a unique approach in its storytelling by showing a man who was once invisible but transforms into a visible one after driving the new Passat.

The commercial starts with a man walking through a crowded city street, unnoticed and unacknowledged by anyone. He enters his new Volkswagen Passat and sets off on a journey. As he drives, a series of events unfold to showcase the car's features.

The Passat's automatic braking system enables the driver to stop the vehicle in time to avoid hitting a pedestrian, while the car's lane departure warning system prevents the driver from veering off the road.

Towards the end of the commercial, the man exits the Passat and steps out of his invisible cloak. He walks confidently and receives nods and greetings from people around him, acknowledging his presence.

The tagline "No longer invisible" wraps up the commercial, emphasizing the newly found visibility and confidence of the driver brought about by the Passat.

The TV spot was successful in drawing attention to the new Volkswagen Passat and its advanced features. It was a creative and fresh take on automobile advertising that appealed to viewers and garnered high praise for its overall execution.

2012 Volkswagen Passat TV commercial - No Longer Invisible produced for Volkswagen was first shown on television on September 25, 2012.