What the Quicken Loans TV commercial - Save Your Money Car Chase is about.

In the adrenaline-pumping Quicken Loans TV spot titled 'Save Your Money Car Chase,' viewers are taken on a thrilling ride from the comfort of their homes. As the commercial begins, we find ourselves in the midst of a high-speed car chase, with police cars and helicopters attempting to apprehend the main character, a young man named Jake.

From the very start, tension fills the air as Jake skillfully maneuvers his car through the bustling city streets, narrowly avoiding obstacles and skillfully evading capture at every turn. The intensity of the chase is heightened by the fast-paced soundtrack and the relentless pursuit of the authorities.

As the chase intensifies, a voiceover kicks in, revealing the true purpose behind this heart-pounding spectacle. The voiceover identifies Jake as an average homeowner burdened by a hefty mortgage, making it difficult for him to save money for the things that truly matter in life.

The commercial cleverly uses the analogy of the thrilling car chase to portray Jake's struggle with financial burden. It aptly suggests that just as Jake outsmarts and eludes the pursuing law enforcement, homeowners can similarly outsmart their mortgage by refinancing with Quicken Loans. By doing so, they can potentially save money and free up their finances for more enjoyable and meaningful pursuits.

The seamless editing and expert cinematography effectively showcase Quicken Loans as a game-changer in the mortgage industry. The spot highlights their ability to provide homeowners with a streamlined and stress-free refinancing process, allowing them to take control of their finances and ultimately save their hard-earned money.

The 'Save Your Money Car Chase' TV spot stands out for its unique storytelling approach and gripping visuals. It not only captures the attention of viewers but also leaves them with a clear message: Quicken Loans is here to help homeowners break free from the financial chase and find a better path towards saving money and achieving their dreams.

Quicken Loans TV commercial - Save Your Money Car Chase produced for Quicken Loans was first shown on television on April 5, 2014.