Geico's success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among the forces behind Geico's success is the insurer's innovative and user-friendly initiatives.

The massive budget allows for the company to push out multiple campaigns at the same time, which is crucial in such a competitive category. For a company like Geico, which doesn't have a brick-and-mortar presence, the advertising excess helps counteract missed opportunities.

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games.

The 'Hump Day' commercial may be one of GEICO's most popular ones to date. Everyone remembers the ad that made the camel a star. This, hands down wins as one of those novel ad campaigns that truly transcends the test of time. The insurance company's ads remain funny and relevant without ruffling any feathers.

In addition to auto insurance, GEICO can help you with: Motorcycle, ATV, RV, and Boat insurance. Homeowners, Renters, Condo, Co-op, and Mobile Home insurance. Personal Umbrella Protection.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year.

Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Jake Wood The current voice of the Geico Gecko is Jake Wood, a British actor and comedian. Wood took over the role in 2015, replacing longtime voice actor Kelsey Grammer. Prior to his work with Geico, Wood was best known for his role as Max Branning in the popular British soap opera EastEnders.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

We give Geico a rating of 9.1 out of 10.0 and name it the Best for Budget-Conscious Drivers in 2023. The provider ranked sixth overall in our in-depth industry review for the best car insurance companies, sitting right behind State Farm and USAA.