LONDON - PepsiCo's latest TV campaign for sports drink Gatorade communicates the message that athletes need to replace what their bodies lose when sweating.

The spot, from the agency Bayer Bess Vanderwarker, has occasionally been revised by Gatorade, including in 2015 when the brand restored and relaunched it to celebrate Gatorade's 50th anniversary. If playback doesn't begin shortly, try restarting your device.

This would appeal to athlete's emotions because it is very motivational and inspiring to see their heroes working hard and overcoming their moments of difficulty. By having the advertisement feature well-known and successful athletes, Gatorade immediately establishes its credibility.

An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.

Gatorade has been doing small-scale live events on Ustream and Facebook. These are mostly events where they let fans interact with their favorite athletes and scientists. The brand has also organized sessions where nutritionists answer popular questions by fans.

/ˈɡeɪtəreɪd/ ​a drink intended for people who play a lot of sport. It replaces liquids in the body rapidly and adds carbohydrates. It was invented in 1965 at the University of Florida for its football team, who are called the Gators. Questions about grammar and vocabulary?

In general, most varieties of Gatorade do not contain any animal-derived ingredients, and therefore, are considered halal. However, some flavors of Gatorade may contain gelatin or other animal-derived ingredients, so it is important to check the ingredient list on the label.

Since its inception, Gatorade has seen over $2 billion dollars in franchise revenue increases and is now the fastest-growing brand in the PepsiCo portfolio (and its only double-digit growth brand for over five years).

Electrolytes and carbohydrates help athletes refuel and rehydrate. This is what makes sports drinks popular. Electrolytes help regulate the body's fluid balance while the carbs provide energy. Gatorade claims their product hydrates better than water because of these additional ingredients.

An effective advertisement informs a customer about why they should purchase that item or service. Explain the benefits of your product and how it's different from your competitor's.

Advertising is a form of communication used to persuade an audience to take some action, usually with respect to a commercial offering, such as an item for sale or a service. Examples of advertising include television and print advertisements, product placements, and infomercials.

This is what makes sports drinks popular. Electrolytes help regulate the body's fluid balance while the carbs provide energy. Gatorade claims their product hydrates better than water because of these additional ingredients.