What the COVID-19 Prevention Network TV commercial - More Than Essential is about.

The COVID-19 Prevention Network recently released a powerful TV spot titled 'More Than Essential.' The video aims to spotlight the importance of clinical trials in the fight against COVID-19 and highlights the men and women who have selflessly stepped up to participate in them.

The spot opens with a diverse group of individuals, all holding signs that read "I'm more than essential," while the narrator explains that these individuals are not just "essential workers, they're essential to making history." The focus then shifts to the crucial role that these individuals play in the clinical trial process and how their involvement in these trials will be what ultimately leads to a vaccine being developed.

The video also features interviews with some of the participants, including a nurse in a COVID-19 unit, who speaks about the importance of being a part of the solution, and a military veteran, who talks about how participating in the trial is his way of serving his country once again.

Overall, the 'More Than Essential' TV spot is not only a powerful reminder of the selflessness of those participating in clinical trials but also serves as a call to action for others to get involved in the fight against COVID-19. It's an inspiring reminder that we're all in this together, and by working together, we can come out stronger on the other side.

COVID-19 Prevention Network TV commercial - More Than Essential produced for COVID-19 Prevention Network was first shown on television on October 6, 2020.