What the Myeloma MVP TV commercial - Hits Home is about.

Title: "Hits Home" - A Powerful Myeloma Awareness TV Spot Featuring Dave Winfield and Steve Garvey

Introduction:In this captivating TV spot titled "Hits Home," Hall of Famers Dave Winfield and Steve Garvey bring their star power to raise awareness about myeloma. This emotional and thought-provoking advertisement intends to shed light on the impact of myeloma on individuals and their loved ones. Through powerful storytelling and personal anecdotes, viewers are drawn into the world of myeloma and inspired to take action.

Scene 1: Opening ShotThe commercial opens with a close-up shot of Dave Winfield and Steve Garvey, both iconic baseball players known for their skill, determination, and passion for the game. Their presence immediately grabs the viewers' attention.

Scene 2: Dave Winfield's VoiceoverAs somber music plays in the background, Dave Winfield's voiceover begins. He speaks with sincerity, sharing statistics regarding myeloma, a rare form of bone marrow cancer. He emphasizes the gravity of the disease, revealing the sobering truth that it affects thousands of individuals each year.

Scene 3: Steve Garvey's PerspectiveThe camera transitions to Steve Garvey, who shares his perspective on myeloma. He explains how the disease has touched his life through personal experiences with friends or family members affected by it. His genuine empathy for those suffering from myeloma is palpable.

Scene 4: Dave's Personal ConnectionThe commercial takes an emotional turn as Dave Winfield opens up about his own personal connection to myeloma. He reveals that he lost his close friend to this devastating disease, highlighting the profound impact it had on him.

Scene 5: Steve's Words of EncouragementSteve Garvey returns, emphasizing the importance of diagnosing myeloma early to improve treatment outcomes. He offers words of encouragement and support to those battling the disease, telling them they are not alone.

Scene 6: Hope and ActionThe tone of the commercial shifts to one of hope and empowerment as a montage of inspiring moments plays. It shows individuals living with myeloma, their victories, and their resilience. The message here is clear: myeloma may be a formidable opponent, but individuals living with the disease can still experience cherished moments and find strength within themselves.

Scene 7: Call to ActionThe TV spot concludes with Dave Winfield and Steve Garvey standing side by side, their faces filled with determination. A call to action appears on screen, urging viewers to support myeloma research, advocate for early detection, and provide assistance to those affected by the disease. The spot ends with a powerful tagline: "Together, we can make a difference."

Conclusion:The Myeloma MVP TV spot, "Hits Home," featuring Dave Winfield and Steve Garvey, is a poignant and persuasive advertisement aiming to increase awareness about myeloma. Through their personal stories and empathetic presence, Winfield and Garvey captivate viewers, urging them to engage in the fight against myeloma. By shedding light on the disease's impact and promoting early detection, this powerful TV spot hopes to inspire individuals to take action and make a lasting difference in the lives of those affected by myeloma.

Myeloma MVP TV commercial - Hits Home produced for Amgen was first shown on television on July 19, 2018.