What the Breakaway From Cancer TV commercial - Community is about.

Title: Breakaway From Cancer TV Spot, 'Community' Featuring Jackie Crowell

Introduction:Breakaway From Cancer is a campaign that aims to raise awareness about cancer prevention, treatment, and survivorship. Through powerful TV spots, they highlight stories of hope, resilience, and the transformative power of community support. In one such spot, professional cyclist Jackie Crowell takes center stage to share her inspiring journey.

Body:The TV spot titled 'Community' begins with a vibrant scene of a small town coming together for a local cycling event. The atmosphere is filled with excitement, as individuals of all ages and backgrounds gather with their bikes, ready to pedal forward in the fight against cancer.

As the camera pans across the crowd, it lands on Jackie Crowell, a spirited professional cyclist and cancer survivor herself. Her radiant smile and determined eyes capture the viewers' attention, setting the stage for an emotionally charged story.

Jackie's voiceover begins, narrating her personal journey. She talks about how cancer, like a steep mountain pass, challenged her physical and mental strength. However, she quickly shifts the focus from her own struggle to highlight the importance of community support.

The TV spot seamlessly intertwines scenes of Jackie racing uphill with heartwarming moments of support from her family, friends, and an extended community. Viewers witness friends offering words of encouragement, a neighbor bringing over a meal, and a local support group sharing stories of hope. These moments emphasize the vital role that community plays in overcoming the challenges of cancer.

Through her inspiring story, Jackie encourages cancer patients, survivors, and their loved ones to break away from isolation and join in the power of community. She reminds viewers that alongside professional treatments, a strong network of support can make all the difference.

The TV spot ends with Jackie crossing the finish line of the cycling event, triumphantly raising her arms in celebration. The crowd erupts in applause, symbolizing the success of her own battle and the unity found in the fight against cancer.

Conclusion:Breakaway From Cancer's TV spot, 'Community' featuring Jackie Crowell, delivers a powerful message about the transformative power of community support in the face of cancer. Jackie's personal journey serves as a reminder that no one goes through the challenges of cancer alone. By sharing her story, she inspires others to embrace the collective strength found within their own communities, fostering hope, resilience, and a sense of togetherness in the fight against cancer.

Breakaway From Cancer TV commercial - Community produced for Amgen was first shown on television on May 27, 2016.