Kate Moss London, July 2023: Last week, Diet Coke and Kate Moss officially launched the new 'Diet Coke Break by Kate Moss' as part of the 'Love What You Love' campaign. Kate Moss and assorted VIP friends celebrated the launch and got a first look at the brand new TV advert in an immersive experience at Marble Arch's Frameless.

Dear Reader: You are correct that a number of observational studies have linked the regular consumption of artificially sweetened beverages, including diet soda, to adverse health effects. These include weight gain, disruptions to gut health, cardiovascular problems and an increased craving for sweets.

Kate Moss is returning to her partnership with Diet Coke following a “highly successful” stint in 2022. The supermodel is making a return as the face of the soft drinks brand with a new campaign called “Diet Coke by Kate Moss, Love What You Love.”

Answer From Katherine Zeratsky, R.D., L.D. Drinking a reasonable amount of diet soda a day, such as a can or two, isn't likely to hurt you. The artificial sweeteners and other chemicals currently used in diet soda are safe for most people, and there's no credible evidence that these ingredients cause cancer.

Although diet soda has no calories, sugar, or fat, it has been linked to the development of type 2 diabetes and heart disease in several studies. Research has found that just one serving of an artificially sweetened drink per day is associated with an 8–13% higher risk of type 2 diabetes ( 22 , 23 ).

Diet Coke was the most straightforward articulation of the promise of the brand. “It just seemed like the logical answer,” said John Farrell, who joined the team from Corporate Finance. “The equity of the Coca‑Cola name promised the delivery of taste, and 'diet' told you it didn't have sugar or calories.”

Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

Diet soda has links to weight gain and metabolic syndrome, which can make diabetes worse or increase the risk of it developing. Some sweeteners in diet soda even cause insulin spikes in the blood which worsens insulin sensitivity over time and can eventually raise blood sugar levels.

According to data published in JAMA Network Open, swapping out sugar-sweetened beverages for drinks made with sugar alternatives, such as diet soda, is associated with reduced body weight, body mass index (BMI), percentage of body fat and liver fat levels, specifically among people with overweight or obesity and those ...

Diet soda is associated with weight gain Some research suggests that your brain reacts to artificial sweeteners much like it does to sugary sweets. Ingesting them frequently may increase your desire for high-calorie foods, putting you at a greater risk of weight gain.

The artificial sweeteners and other chemicals currently used in diet soda are safe for most people, and there's no credible evidence that these ingredients cause cancer. Some types of diet soda are even fortified with vitamins and minerals. But diet soda isn't a health drink or a silver bullet for weight loss.

5. You may have trouble sleeping. If you opt for diet soda that contains caffeine, you may have trouble getting some much-needed shut-eye at night, especially if you are enjoying it close to bedtime. One can of Diet Coke contains 46 milligrams of caffeine.