What the Toys R Us TV commercial - TBS: Unwrapped Remix is about.

Toys R Us is a well-known toy retailer that has been around for several decades. Over the years, the company has released television advertisements to promote its products. One of the more memorable ads is the "TBS: Unwrapped Remix."

The commercial begins with the famous animated Toys R Us giraffe, Geoffrey, standing in front of a white screen. The camera pans out to reveal a large stage filled with toys and kids of all ages. The camera then cuts to different angles of the toys, showing action figures, dolls, board games, and other playthings.

This TV spot is unique because it features rapper Twista covering the classic Toys R Us theme song, "I Don't Wanna Grow Up." The remix adds a hip-hop element to the jingle, which gives it a modern feel. The lyrics are playful and encouraging, reminding children to remain young at heart.

Throughout the ad, the toys are "unwrapped" in fun ways, revealing the excitement and joy that come with opening a new toy. Kids are seen playing with the toys and having a great time, which emphasizes the importance of play and imagination in childhood.

The commercial ends with Geoffrey turning to the camera and saying, "Toys R Us, where kids are a big deal." This tagline reinforces the company's dedication to children and their happiness.

Overall, the "TBS: Unwrapped Remix" TV spot is an entertaining and memorable way to promote Toys R Us and its products. It combines playful visuals, a catchy tune, and a positive message that resonates with children and adults alike.

Toys R Us TV commercial - TBS: Unwrapped Remix produced for Toys R Us was first shown on television on December 20, 2017.