Maxine envisioned an interactive retail destination where kids could make personalized “furry friends.” She ultimately created something that is now called “experiential retail” which has fundamentally helped to change the way we think about shopping.

Summary. Build-A-Bear Workshop spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Build-A-Bear Workshop last advertised a new product in September, 2022.

Our mission is a natural extension of the Build-A-Bear vision, which is to empower kids of all ages to express themselves in a safe, warm space through services, experiences and, of course, furry friends! Through our company's vision, our Guests rediscover - and celebrate - the heart of childhood.

Also, each of our animals is made with a unique bar code that is placed inside of it when it's made. We also give each animal a "birth certificate" with that number so it is tied to the purchaser. Found animals can be returned to the store where we can contact the person who lost it.

Build-A-Bear's strategy includes monetizing its powerful brand and reaching consumers with engaging content and communications including its more than 20 million first-party data contacts.

Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics.

As a noun, a bear is a type of carnivorous, predatory animal, like grizzlies and polar bears. As a verb, bear means to "support or hold up, to carry or hold, or to produce or give birth."

Our furry friends all have a base cost and the total cost to Build-A-Bear depends on the clothing and accessories you choose or don't choose to add to your stuffed animal.

With our in-store Count Your Candles offer, the age they're turning is how much their Birthday Treat Bear costs! Bring the birthday boy or girl into the Workshop to count their candles any day during their birthday month, and how old they are is how much it costs to make this Birthday Treat Bear in stores.

Bear Market Definition Economists define a bear market as a decline of 20% or more of a major stock market index, such as the DJIA or S&P 500, for a sustained period. A bear market is the opposite of a bull market, a period marked by market gains of 20% or more.

Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics.

The Native Bear Symbol represents strength, family, vitality courage and health.