What the IBgard TV commercial - Traffic is about.

IBgard is a brand that produces medical products to relieve gastrointestinal symptoms caused by irritable bowel syndrome (IBS). One of its marketing campaigns was an advertisement called "Traffic."

In the "Traffic" TV spot, we see a woman stuck in heavy traffic, looking visibly uncomfortable. She's gripping the steering wheel and shifting in her seat, clearly in distress. As she glances around, we see other drivers and passengers looking equally uncomfortable. Then, the camera zooms in on a picture of the IBgard product on her dashboard.

A calming voiceover explains that the woman and others in the traffic are actually experiencing the symptoms of IBS, such as abdominal pain, bloating, and discomfort. The voiceover then explains how IBgard can help relieve these symptoms, using a targeted approach to release the soothing properties of peppermint oil right where it's needed.

As the voiceover speaks, the woman appears to physically calm down. She takes a deep breath and relaxes her grip on the steering wheel.

The TV spot ends with the IBgard logo and a tagline encouraging viewers to talk to their doctors about whether IBgard is right for them.

Overall, the "Traffic" IBgard TV spot is an effective example of how medical products can be marketed in a creative and relatable way. By showing viewers a common scenario (being stuck in traffic) and relating it to the symptoms of IBS, the ad makes ibgard feel like a solution to a real problem that many people experience. The use of calming visuals and voiceover further reinforces the message that IBgard can bring relief and ease to a difficult condition.

IBgard TV commercial - Traffic produced for IBgard was first shown on television on July 12, 2016.