What the IBgard TV commercial - Guessing Game is about.

IBgard is a brand that provides relief products for those who suffer from Irritable Bowel Syndrome (IBS). Their TV spot, 'Guessing Game', aims to reach people who suffer from IBS and educate them about the benefits of IBgard.

The advertisement opens with a woman sitting on her bed while holding her stomach in discomfort. She is playing a guessing game with herself, trying to figure out what triggered her IBS symptoms. She considers all the foods she ate, all the drinks she had, and all the activities she did during the day. But, she is unable to guess what caused her discomfort.

Suddenly, the ad shifts to a different scene, where a medical expert explains to the audience that symptoms of IBS can be unpredictable and can be triggered by various factors like stress, anxiety, food, or drinks. The ad highlights the challenges that people with IBS go through every day and how it can affect their daily activities.

The ad then introduces IBgard, explaining how it can provide relief for the symptoms of IBS. IBgard is formulated with peppermint oil, which is known to relieve IBS symptoms such as pain, bloating, cramping, and gas. The ads explain that IBgard can be taken daily as a proactive measure, or as needed when symptoms occur.

Finally, the ad wraps up with the woman from the earlier scene smiling, suggesting that she had taken IBgard and now feels better. Overall, the ad effectively communicates the challenges people with IBS face daily, and how IBgard can help relieve their symptoms and improve their overall quality of life.

IBgard TV commercial - Guessing Game produced for IBgard was first shown on television on April 23, 2018.