What the IBgard TV commercial - 1 in 6: Camping is about.

IBgard is a brand that offers relief to people who suffer from Irritable Bowel Syndrome (IBS). The IBgard TV Spot, '1 in 6: Camping' follows a group of friends who are camping in the wilderness. The ad is targeted towards people who experience digestive distress while camping or traveling.

The TV spot begins with a young woman sitting around the campfire with her friends. Suddenly, she looks uncomfortable and excuses herself from the group. She heads to the nearest bushes, where she experiences painful bloating and gas. The ad then reveals that one in six people suffers from IBS, and the condition can be especially tough to handle while camping or traveling.

The ad then introduces IBgard, which is a small capsule filled with specially-formulated peppermint oil. The peppermint oil is designed to help soothe digestive discomfort and relieve painful symptoms. The capsule is easy to take, and can be carried with you wherever you go.

The IBgard TV Spot, '1 in 6: Camping' is targeted towards people who love to travel and enjoy the great outdoors but who suffer from IBS. The ad highlights how this condition can be difficult to manage, especially when away from home. However, IBgard offers an easy-to-use solution that can provide much-needed relief.

Overall, this TV spot is a straightforward and effective way of introducing people to the benefits of IBgard. By highlighting the specific challenge of managing IBS while camping, the ad creates a relatable scenario that many people can imagine themselves in. This, in turn, makes the solution offered by IBgard feel much more valuable and appealing.

IBgard TV commercial - 1 in 6: Camping produced for IBgard was first shown on television on September 29, 2020.