From a massive ice sculpture to one-of-a-kind retweeting flip-flops to our 70-foot long consumable Diet Coke sculpture, we showed Diet Coke fans how much we cared for their love by making every retweet, extra special. Retweets of Love was shortlisted at One Show and D&Ad.

'" The "Stay Extraordinary" campaign began last month with the launch of the 2010 Diet Coke Heart Truth program, which reminded people that staying healthy is a key dimension of staying extraordinary. The program featured special packaging, television and print advertising and digital and retail activation.

Diet soda is a go-to for people who love the taste of regular soda but can do without the sugar and calories. An average can of regular cola may contain a whopping 37 grams of sugar, and consuming too much sugar is linked to outcomes like obesity and poor heart health.

'Love What You Love' is Diet Coke's integrated marketing campaign, celebrating individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love.

Diet soda is a go-to for people who love the taste of regular soda but can do without the sugar and calories. An average can of regular cola may contain a whopping 37 grams of sugar, and consuming too much sugar is linked to outcomes like obesity and poor heart health.

'" The "Stay Extraordinary" campaign began last month with the launch of the 2010 Diet Coke Heart Truth program, which reminded people that staying healthy is a key dimension of staying extraordinary. The program featured special packaging, television and print advertising and digital and retail activation.

From a massive ice sculpture to one-of-a-kind retweeting flip-flops to our 70-foot long consumable Diet Coke sculpture, we showed Diet Coke fans how much we cared for their love by making every retweet, extra special. Retweets of Love was shortlisted at One Show and D&Ad.

'Love What You Love' is Diet Coke's integrated marketing campaign, celebrating individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love.

Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar.

In fact, the new "Get a Taste" campaign harkens to Diet Coke's very first advertising slogan, "Just for the Taste of It." The reason for Diet Coke's success is as simple as it is brilliant: Diet Coke has stayed true to its same delicious taste. And people all around the world love it.

After 17 years, Coca-Cola recently changed their slogan from "Open Happiness" to "Taste the Feeling," as part a new plan to globally unite the company's brands.

1963 - Things go better with Coke. 1969 - It's the real thing. 1975 - Look up, America. 1976 - Coke adds life.

There are several reasons why people enjoy Coca-Cola. It has a particular flavour that a lot of people like, and its recognisable branding has been around for decades. Additionally, it is widely accessible and practically universally available.

Elton John, Victoria Beckham and even former president Bill Clinton admit to being hooked on Diet Coke, and they're not alone. For many, diet sodas fulfill a craving for sweets while giving drinkers a jolt of caffeine with few or zero calories.

The Coca-Cola Company, American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes.

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.

Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar.