actor Lucky Vanous The first commercial premiered on US television in 1994, and starred American actor Lucky Vanous as a handsome construction worker who removes his shirt while taking his "Diet Coke break".

Kate Moss London, July 2023: Last week, Diet Coke and Kate Moss officially launched the new 'Diet Coke Break by Kate Moss' as part of the 'Love What You Love' campaign. Kate Moss and assorted VIP friends celebrated the launch and got a first look at the brand new TV advert in an immersive experience at Marble Arch's Frameless.

Kate Moss Campaign images are inspired by the 11:30 Diet Coke Break ads from the '90s.

With both caffeinated and caffeine-free Diet Coke available, you can always count on having the crisp, refreshing taste you know and love.

Diet Coke was the most straightforward articulation of the promise of the brand. “It just seemed like the logical answer,” said John Farrell, who joined the team from Corporate Finance. “The equity of the Coca‑Cola name promised the delivery of taste, and 'diet' told you it didn't have sugar or calories.”

Diet Coke is a low-calorie and sugar-free cold beverage alternative to regular Coca-Cola (coke). Unlike regular coke which contains table sugar, diet coke contains artificial sweeteners like aspartame and cyclamates to sweeten them.

Conspiracy theories The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the original formula to return, which in turn would cause sales to spike. Keough, the company president, answered this speculation by saying "We're not that dumb, and we're not that smart."

Diet Coke Blueberry Acai and Diet Coke Strawberry Guava were selected from a shortlist of 20 options and tested with more than 2,000 Americans. The new flavors will offer even more variety to the existing Diet Coke lineup, which also includes Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

Hilda Clark (model)

Where's My Unique Code? Each Unique Code is located on the back of the label of all specially marked plastic bottles, under the can tab on 440mL cans or inside the carton of multi can packs. The Code is unique to each promotional product label.

The artificial sweeteners and other chemicals currently used in diet soda are safe for most people, and there's no credible evidence that these ingredients cause cancer. Some types of diet soda are even fortified with vitamins and minerals. But diet soda isn't a health drink or a silver bullet for weight loss.