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What the Apple iPhone 5s TV commercial - Powerful is about.

In 2014, Apple released a TV spot promoting their iPhone 5s, featuring the powerful and iconic tune "Gigantic" by the Pixies. The ad focuses heavily on the sheer strength and technological advancements of the iPhone 5s, showcasing its lightning-fast processing speed, high-quality camera, and sleek, stylish design.

Throughout the ad, we see various users utilizing the incredible power of the phone, from capturing stunning images of lightning strikes to live-streaming concerts in full high-definition. As the upbeat and driving rhythm of "Gigantic" pulses in the background, viewers are left feeling both impressed and inspired by the sheer potential of the iPhone 5s.

One of the most striking things about the commercial is its sheer energy and intensity. From the opening shot to the closing frame, the ad crackles with an electricity that's hard to ignore, creating a sense of excitement and anticipation around what the iPhone 5s can do. With its combination of sleek, modern visuals and an iconic, driving track by the Pixies, this TV spot remains a standout in the world of advertising, capturing the power and allure of Apple's most innovative mobile device.

Apple iPhone 5s TV commercial - Powerful produced for Apple iPhone was first shown on television on April 21, 2014.

Song from commercial Apple iPhone 5s TV Spot, 'Powerful' Song by Pixies

"Gigantic" is a song by the American alternative rock band Pixies ). It was co-written by bassist Kim Deal and lead vocalist/guitarist Black Francis ). The song was released on their debut album, "Surfer Rosa," in 1988. "Gigantic" stands out as the only track on the album that gives a writing credit to someone other than Francis.

The song is known for its catchy melody and dynamic guitar riffs. It has gained significant popularity and has become one of the Pixies' most famous and beloved songs. The lyrics of "Gigantic" describe a woman's sexual adventures with a black man named Paul. The song has been interpreted as exploring themes of interracial relationships and sexual liberation.

Despite its initial success, "Gigantic" did not achieve widespread commercial success upon its release. However, it has since become a staple in the Pixies' live performances and has garnered a dedicated fan base over the years.

It's worth noting that there are different interpretations of the song's lyrics and meaning. While some sources suggest a sexual connotation, others focus on the narrative of an interracial relationship. The song's lyrics have sparked discussions and debates among fans and critics alike.

Overall, "Gigantic" remains an important and influential song in the Pixies' discography, showcasing their unique blend of alternative rock, punk, and pop sensibilities. Its catchy hooks and thought-provoking lyrics have solidified its place as a fan favorite and a standout track in the band's catalog.

Videos

Watch Apple iPhone 5s TV Commercial, 'Powerful'

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Actors

Actors who starred in Apple iPhone 5s TV Spot, 'Powerful' Song by Pixies

Alice Wen photo
Joshua Freitas photo
Phoebe Bridgers photo
Advertisers

Advertisers of the Apple iPhone 5s TV Spot, 'Powerful' Song by Pixies

Apple iPhone 5s TV commercial - Powerful
Agenices

Agenices of the Apple iPhone 5s TV Spot, 'Powerful' Song by Pixies

Apple iPhone 5s TV commercial - Powerful
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

Apple iPhone 5s TV commercial - Powerful
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...

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Products Advertised

Apple iPhone 5s
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