The 1-800 Contacts TV spot, 'Pistol Duel,' is a hilarious and memorable commercial that has gained national attention. The commercial depicts a classic Western-style pistol duel, set in a dusty and deserted town. The two protagonists stand face-to-face, fingers on their holstered pistols, ready to draw and fire. However, before they do, they realize they have something in common - terrible eyesight.
The two men reach into their pockets and pull out their 1-800 Contacts boxes, placing their contact lenses in, all while the suspenseful music builds in the background. Finally, they are ready to duel, but instead of drawing pistols, they dramatically whip out their glasses, and the commercial ends with them squinting at each other awkwardly.
The commercial cleverly plays off of classic Western tropes, adding a humorous twist by revealing the shared struggle of poor eyesight. The commercial also highlights the convenience of 1-800 Contacts, portraying it as the easy solution to the common problem of forgetting to order new contacts.
Overall, the 1-800 Contacts TV spot, 'Pistol Duel,' is a creative and humorous commercial that cleverly blends action and comedy to promote the convenience of 1-800 Contacts.
1-800 Contacts TV commercial - Pistol Duel produced for 1-800 Contacts was first shown on television on January 10, 2016.
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